By Amos Harris
Monrovia, Liberia – November 10, 2025 – The Liberian government, through the Ministry of Transport and the National Road Fund (NRF), has inaugurated a series of Electronic Road Safety Billboards across Monrovia and its environs. Unveiled on November 7, 2025, at the Executive Mansion entrance, the initiative marks a significant step toward addressing Liberia’s persistent public safety crisis on the roads, financed entirely by the NRF.
This digital messaging campaign is the first of its kind in Liberia’s transport sector and is intended to dramatically increase public awareness. However, the optimism surrounding the launch is tempered by growing public concern over the nation’s rapidly deteriorating road conditions and the government’s perceived slow enforcement of existing traffic regulations.
Transport Minister Sirleaf Tyler hailed the project as a critical milestone in the ongoing efforts to curb road-related deaths and injuries.
“Liberia continues to record an alarming number of road fatalities,” Minister Tyler stated, referencing international data that consistently ranks Liberia among West Africa’s most accident-prone nations. “As a responsible government, we must create a safe environment for all road users.”
He emphasized that President Joseph Nyuma Boakai’s administration has prioritized road safety, announcing that the “Safe Roads, Save Lives” campaign will expand beyond billboards to encompass extensive public education and stricter traffic law enforcement.
Despite the ministerial assurances, transportation analysts and critics argue that awareness campaigns alone may prove insufficient to tackle the fundamental causes of Liberia’s traffic challenges. These root issues include reckless driving, a lack of mandatory vehicle inspection, sustained poor road maintenance, and weak police oversight.
Representing President Boakai at the official launch, Minister of State for Presidential Affairs, Hon. Samuel Stevquoah, formally commissioned the project. He commended the collaborative efforts of the Ministries of Transport, Justice, and the Road Fund, and urged all Liberians, particularly students and young drivers, to internalize the safety messages.
“With these billboards, we are not just displaying information—we are saving lives,” Minister Stevquoah declared, launching the campaign under the motto: “Safety First, Safety Always.”
The installation of twelve electronic billboards at key intersections in Monrovia signals a new, digitally focused phase in the country’s road safety strategy. Yet, experts caution that without a commitment to consistent public education, stronger, sustained traffic enforcement, and adequate government funding for infrastructure repair, the program may struggle to achieve its desired impact.
As Liberia embraces this new era of digital awareness, the ultimate success of the initiative will be measured not by the visual glow of the new billboards, but by a demonstrable and sustained reduction in the lives lost on the nation’s roadways.
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