…Jeety Unveils Bold Vision to Launch Liberia’s First Tyre Industry by 2028
By Amos Harris
Prominent Indian-Liberian businessman Upjit Singh Sachdeva, popularly known as Jeety, has announced an ambitious plan to establish Liberia’s first-ever tyre manufacturing industry by 2028. Speaking confidently during an interview with journalists on Tuesday, April 14, 2026, Jeety challenged the Government of Liberia and key sector stakeholders to ensure a consistent supply of unprocessed rubber. He promised that his company would convert the nation’s rich natural resources into the first “Made in Liberia” tyres within the next two years.
His bold declaration, “Give me rubber and I will give you tyre,” has sparked renewed optimism regarding Liberia’s long-envisioned shift from raw material exportation to full-scale industrial production. According to Jeety, this opportunity is now within reach as the major expansion of his rubber processing factory is expected to be completed by July 2026. Once this expansion is finalized, preparations for the tyre production line will immediately commence, setting the stage for a historic industrial breakthrough.
The Jeety-led rubber enterprise already stands as one of Liberia’s largest private employers, with nearly 3,000 Liberians currently working across the Salala Rubber Corporation and the Jeety Rubber Complex. The ongoing expansion project is projected to create an additional 400 jobs, further reinforcing the company’s role in job creation, skills development, and economic empowerment. Industry observers suggest that a domestic tyre plant could significantly deepen Liberia’s manufacturing capacity while creating specialized opportunities for engineers, technicians, and transporters.
Jeety revealed that under an earlier Investment Incentive Contract signed with the Liberian government, his company had originally committed to beginning tyre manufacturing within five years of commencing commercial operations, which placed the initial target around 2029. However, he now asserts that he is prepared to beat that deadline by a full year, provided the country can guarantee the raw rubber necessary for sustainable production.
This proposal represents a major economic turning point for Liberia. For decades, the nation has exported raw rubber only to import finished products, including tyres, at significantly higher costs. By transforming Liberia’s abundant “white gold” into finished industrial goods at home, the initiative promises to retain more value within the domestic economy, reduce import dependence, and position Liberia as an emerging manufacturing hub in West Africa.
With the raw materials already available in-country, Jeety’s challenge now places the spotlight on policymakers, agricultural authorities, and investment institutions to align around a shared industrial agenda. The focus must now shift toward value addition and economic self-reliance. Should the 2028 target be achieved, Liberia would not only celebrate the birth of its first tyre manufacturing industry but also record a landmark achievement in its drive toward industrialization and long-term economic independence.
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