The new app is MTN’s award-winning, all-in-one, instant-messaging app that enables users to call, text, chat, share photos, play games, listen to music and more. And all for free for users on the Lonestar Cell MTN Network.
Thelma Ahamba is Lonestar Cell MTN’s Data & Devices Specialist she said that Liberian youth are taking courses online, texting, calling, browsing the internet, or uploading” photos to their social media.
She added, “Their challenge is finding the money to pay for data. This situation has been exacerbated by the COVID-19 pandemic when many are out of work. Ayoba fixes this problem.”
Ms. Ahamba said that Lonestar Cell MTN is working with educational institutions and national non-governmental organizations to ensure young people have unrestricted access to digital services.
“Young people,” she added, “already have a lot to worry about, staying connected shouldn’t be one of them.”
Ayoba, which is South African slang for “cool”, “okay” or “all right,” was named after an MTN campaign to commemorate the 2010 FIFA World Cup. Now, after two years of existence, Ayoba has a user base of 5.5 million monthly users across Africa and was awarded the Africa Digital Award for Best Mobile Application in November 2020.
Carol Doe, Lonestar Cell MTN Specialist for VAS and Digital explained, “Users can feel confident that their private data will remain private and is treated with the utmost care and respect. It’s even safe for junior and senior high school students to use.”
Ayoba features peer-to-peer private messaging which is end-to-end encrypted. A user’s contacts and location are only available to other users if explicitly shared by the account owner.
In addition, the app features over 130 content channels in seven languages including Liberian Koloqua, Arabic, Dari, Pashto, IsiZulu, English, Kinyarwanda, and French to name a few. Help is available to all users with the in-app, “How To” channel or via our virtual assistant Aya’.
Ayoba offers Group Chat, Status updates, Micro apps, and over 100 content channels bringing news, fashion, beauty, sports, education, and music to users. In addition, Ayoba has an extensive game selection of more than 120 games currently available.
Rahul De, Lonestar Cell MTN CEO said, “We believe everyone deserves the benefits of a modern connected life. With Ayoba, we can make this a reality for all Liberians, especially the youth.”
10 Reasons to use Ayoba:
- FREE TO USE: ayoba is free to use. You need data to send messages and files to your contacts, but if you are on the Lonestar Cell MTN network, you will get free data every day to use the app.
- CHAT NOW: Instantly send and receive text and voice messages with any of your contacts.
- SECURE: End-to-end encryption means that messages in a conversation cannot be read by anyone else.
- QUICK CONNECT: Use your existing address book to connect you quickly and easily with your contacts.
- CHAT WITH EVERYONE: Send SMS text messages to anyone in your contact list, regardless of whether they’ve installed ayoba or not. If the friend you send to does not have the app, the message will be delivered by SMS. They can respond by SMS and it will come back into your app. This is a unique technology.
- GROUP CHAT: The more the merrier! Set up group chats to easily communicate with friends and family in a single chat.
- SHARING IS CARING: Share videos, images, audio, and other files with your contacts.
- LET’S MEET: Share your real-time location with your ayoba contacts.
- CHANNELS: Consume all content across various categories ranging from news, sports, entertainment music, and much more, all within the ayoba app. We have over 30 content channels live in Nigeria including Pulse [for entertainment], and the MTN Yello Star competition.
- LISTEN AND PLAY We have a free music service in the app so you can listen to trending songs in our fantastic playlists. We have games that you can play as well, such as Battleship, Pinball, Solitaire, and more. New content is added every day.
Customers can download Ayoba from Google Play Store, Apple Store, and for free on ayoba.me data-free from the Google or Apple play stores.
#We Nah Stopping
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Lonestar Cell MTN
Lonestar Cell MTN is the leading telecommunications operator in Liberia. We are the trusted mobile phone and mobile money operator in the country with a singular focus on leading the delivery of a bold, new digital world for our customers. Lonestar Cell MTN believes everyone deserves the benefits of a modern connected life. With our reliable country-wide network, partnerships with Liberia’s major banks and over nine-thousand Mobile Money agents, Lonestar Cell MTN Mobile Money subscribers can deposit and withdraw cash, pay bills and pay for services seamlessly. In addition, Lonestar Cell MTN gives one percent of its profit back to Liberians through its Corporate Social Responsibility initiatives. #We’re Good Together.
For information please visit us at www.lonestarcell.com.
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