Lonestar Cell MTN and Viamo launch 3-2-1 Service Expanding Access to Essential Information
Liberia’s Leading technology company, Lonestar Cell MTN, has partnered with a global development organization to launch a new mobile education service on its network for underserved communities.
The 3-2-1 service, launched with VIAMO, is a mobile-based platform that delivers vital information directly to users’ phones via interactive voice response (IVR) technology.
By dialing 3-2-1, users can access a wide range of information like educational content, agricultural tips, health information, financial literacy tips, weather information and news updates regardless of their devices’ make or model
“We are delighted to bring the 3-2-1 service to Liberia in partnership with Lonestar Cell MTN,” said VIAMO Country Director, Dr. Nii Lante Heward-Mills.
“We believe that access to information is a fundamental right. By providing essential knowledge through our mobile platform, we empower people to make better decisions, improve their well-being, and drive sustainable development,” he added.
Lonestar Cell MTN Chief Marketing Officer, Abiodun Ajayi, said that the 3-2-1 service addresses information gaps which hinder development and progress in underserved communities. This effort is aligned with the UN’s Sustainable Development Goals and the UN Global compact which we are a part of.
“The 3-2-1 platform enables subscribers, regardless of their literacy level, to listen to and learn from critical information to empower their lives using their mobile phones. The information provided is relevant, tailored and timely. We believe this is what it means to be modern and connected.” he said.
About the Lonestar Cell MTN
Launched in 2001, Lonestar Cell MTN is Liberia’s trusted mobile phone and mobile money operator. Our singular focus is to lead the delivery of a bold, new digital world for our customers. With our reliable country-wide network, partnerships with Liberia’s major banks and over nine thousand Mobile Money agents, Lonestar Cell MTN subscribers can deposit and withdraw cash, pay bills, and pay for services seamlessly. We believe everyone deserves the benefits of a modern and connected life.