Bloomberg launches $100m ad campaign targeting Trump

‘This is an all-hands-on-deck moment. We’re taking the fight to Trump directly,” the former New York mayor tweets; focus on Arizona, Michigan, Pennsylvania and Wisconsin

In this Feb. 26, 2019, file photo, former New York City Mayor Michael Bloomberg speaks at a news conference at a gun control advocacy event in Las Vegas. (AP Photo/John Locher)

NEW YORK — US billionaire Michael Bloomberg has yet to decide whether to run for president but on Friday he announced a $100 million online advertising campaign attacking Donald Trump.

“This is an all-hands-on-deck moment. We’re taking the fight to Trump directly,” the former New York mayor tweeted, alongside a link to a New York Times article about the plan.

The digital ads, which will not feature Bloomberg himself, focus on the swing states of Arizona, Michigan, Pennsylvania and Wisconsin, which will be crucial to winning the keys to the White House in 2020.

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