Six new products – a resurgent “new Norton”, connected technology, AR based Heads-Up Display Helmets, new range of accessories and a roadmap for Europe – underline TVSM’s presence at the world’s largest 2-wheeler exhibition.
TVS Motor Company (TVSM) – a global leader in two and three-wheeler manufacturing – has taken centerstage at EICMA 2025, making a landmark debut at the world’s largest motorcycle exhibition. With a show floor commanding presence, TVS unveiled 6 new products across ICE and thermal powertrains, advanced ride assist gear including AR based Heads-Up display helmets, a stunning new range of accessories, connected technology that enhances rider-machine connect and its roadmap for expansion in Europe.
Commenting on TVSM’s maiden appearance at EICMA, Sudarshan Venu, Chairman, TVS Motor Company, said, “TVS is a business built over 100 years – a commitment to customer delight, quality and a focus on innovation and technology. Today, we are amongst the top global manufacturers of two-wheelers with a significant market share in over 50 countries. 35 percent of our revenues come from outside India. As TVSM debuts at EICMA, we underline our ambition to serve customers in Europe with passion, precision and pride. With the prowess of our existing portfolio, the six new unveils, the capability from our four centres of excellence in India, Singapore, Bologna and UK and a new resurgent Norton, we are ready to write a new chapter.”
TVSM’s product showcase at EICMA is headlined by (a) TVS RTX 300 – a new benchmark in the adventure tourer segment (b) TVS X – the born electric, lean, aerodynamic machine, packed with segment first innovations (c) TVS M1-S – the company’s first electric maxi scooter (d) The Tangent RR Concept – a revolutionary supersport bike with a monocoque subframe (e) TVS eFX three O – the company’s most powerful electric motorcycle concept yet and (f) TVS RTR HyprStunt Concept – a revolutionary new concept for everyday urban sports motorcycles.
Speaking at the inaugural at EICMA, Peyman Kargar, President, International Business, TVS Motor Company, said, “It is a significant moment being at EICMA to mark the beginning of a bold, new chapter for the company. Ours is a story of engineering excellence, reliability and passion. For us, mobility is not movement, it is emotion, freedom and connection. We realise that Europe is not just a market – it is a place that celebrates emotion and excellence in mobility. So we have come not just with the TVSM range but also with the legendary Norton brand. We are not just launching new products but the most advanced safety gear, riding equipment, connected features, accessories and world class customer care. We are ready to expand to new countries in Europe and we are here for the long term.”
TVSM’s showcase at EICMA 2025
(Detailed product briefs and specs annexed)
Adjacent to the TVS pavilion, is the resurgent, “new” Norton range, built on timeless values of design, dynamism and detail, reimagined for a new generation of riders. Over the last five years, TVSM has invested £200 millionin reviving the legendary brand – one built on 127 years of history, innovation and racing glory. Norton is now ready to redefine premium motorcycling!
From high-performance motorcycles to genre-defining electric scooters, TVS Motor is redefining mid-range motorcycling and urban mobility for European aspirations.
The first of the six new unveils to hit the road in Europe will be the TVS RTX 300, a new benchmark for adventure touring. Built on the RT-XD4 platform, it brings together TVS’s rally-racing DNA with refined design and comfort suited for modern day explorers. Whether conquering rugged European trails or cruising alpine passes, the TVS RTX 300 strikes the perfect balance of performance and poise. The TVS RTX 300 will be available in Italy in Q1 2026 at Euro 5,199.
With sustainable mobility for all as its core mission, the twin EV showcases — TVS X and TVS M1-S electric scooters are an amalgamation of global sensibilities, Asian ingenuity, and European finesse, crafted for discerning city riders. Designed by our team at the Singapore Centre of Excellence, the TVS M1-S is a bold leap into the future of urban mobility. Its streamlined maxi-scooter inspired design offers unmatched comfort and road presence. Its 12.5 kW motor enables it to sprint from 0-50 kmph in 3.7 seconds with a top speed of 105 kmph and a 4.4 kWh battery. It will be launched in Europe by the end of 2026.
The pathbreaking TVS X is born electric, designed, developed and made in India for the global customer. The TVS X is a lean, aerodynamic machine, packed with segment first innovations in EV powertrain, architecture and connectivity. Offering an unmatched blend of agility and control, it comes equipped with Android Auto, Google Maps navigation and a Qualcomm-powered infotainment system that redefines connected riding experience. It will be launched in Europe by the end of 2026.
The TVS RTR HyprStunt Concept has been crafted for precision stunt riding and urban aggression. It is a bold mechanical expression that sets new benchmarks in lightweight, agile and urban ready riding dynamics.
Giving a sneak preview of the future, are two other motorcycle concepts – the all-new TVS Tangent RR Concept and the TVS eFX three O. The TVS Tangent RR Concept is the harbinger of a revolutionary super sport design thatleverages over four decades of TVS Racing’s competitive track experience. Its monocoque subframe is crafted from intelligent composites that heightens its aerodynamics and boosts performance.
The TVS eFX three O reimagines the electric motorcycle performance and has been engineered to set new benchmarks in street motorcycling. Crafted for the modern urban rider its futuristic silhouette channels raw electric power through a design that is taut, minimalistic yet expressive, intelligent yet visceral.
At EICMA, TVS Motor has also unveiled the AR enabled Heads Up Display (HUD) Helmets in partnership with Swiss startup Aegis Rider. The Aegis Rider vision helmet keeps the rider’s focus on the road and uses spatial anchoring and AR technology to display vital information through a heads-up display with first of its kind patented technology. The AR display enhances situational awareness with real-time navigation, hazard alerts, and call notifications without distracting the rider—marking a quantum leap in enhancing riding experience and smart connectivity.
Among the connected technologies that enhance the rider-machine compatibility, TVSM has displayed the integration of Android Auto with the TVS X. The connectivity suite offers riders effortless wireless pairing, smart navigation, hands-free calling, and entertainment via Google Assistant, perfectly blending the demands of modern urban life with seamless mobility. Also on display, is the TVS iQube integrated to Smartwatch, redefining the way riders connect with their vehicles. The integration provides real-time access to critical updates, including vehicle status, battery insights, tyre pressure, safety alerts, along with a plethora of native watch features.
TVS Motor Company’s expansive lineup at EICMA 2025 also features a broad spectrum of market-leading products that underscore the company’s unmatched ability to serve every rider segment. This includes the TVS Jupiter, the TVS NTORQ, the TVS Raider and the TVS iQube. TVSM’s flagship mid-size sportsbikes—the fully faired TVS RR 310 and the naked street sportbike TVS RTR 310—along with a limited-edition carbon fiber variant of the TVS RR 310 and a Build-to-Order customized TVS RTR 310 variant are also on display. TVSM has showcased two versions of the TVS Ronin roadster—one standard and another dressed with a full accessory kit—catering to lovers of neo-retro styling. Two elegant and technologically advanced e-bicycles are also drawing plentiful attention.
Also on show is TVSM’s extensive range of premium merchandise and accessories reflecting its racing heritage and lifestyle appeal. The lineup features high-quality helmets, riding gear, hydration backpacks, Bluetooth intercoms, and lifestyle apparel including t-shirts, sweatshirts, caps and leather jackets.