LIBERIA: Lonestar Cell MTN’s New Regional Vice President Sees An Increase In The Use Of Digital Services Amidst The Covid-19 Pandemic Across Africa

Mr. Ebenezer T. Asante

The new Vice President for the West and Central Africa region, Ebenezer T. Asante, arrived in Monrovia on Monday, January 25, 2021, to meet with senior officials of the Liberian Government.

Mr. Asante is in the country for a one-day working visit that forms part of a nine-country regional tour.     While in Liberia, the new MTN Vice President will team up with Lonestar Cell MTN to drive MTN’s mission to impact consumers and support the development agenda of Liberia.

In a statement, Mr. Asante said that across all markets, it’s imperative that there be a focus on increasing growth and innovation.

With some countries across Africa continuing to see increases in Covid-19 cases, Mr. Asante expects an increased adoption of digital services and application by a factor of three or more.

Karl Toriola outgoing Regional Vice President visit Liberia

His projection comes from research that supports the fact that the number of people using the internet on the continent, could double in the next five years while the volume of internet used per capita could double every two years.

According to him, Africa is in a unique position to turn a new normal in how the use of technology to solve some of the everyday basic needs are used.

Before becoming the Vice President of MTN’s WECA region, Mr. Asante was the CEO of MTN Ghana for the last seven years.   Prior to joining the company, he spent over a decade at Unilever working across various positions, notably Managing Director for Zambia and Customer Development Director and member of the Unilever Ghana Board.

Mr. Asante, a native of Ghana, holds a BA (Hons) degree in Economics and Statistics from the University of Ghana, a Postgraduate Diploma in Management from Henley Management College.

He took over the position on 1 January from Vice President Karl Toriola of Nigeria.  Mr Toriola successfully lead MTN subsidiaries in the West and Central region during the height of the COVID-19 pandemic.   He enjoyed his time working in West Africa and especially in Liberia where he loved the country and its people.   He is especially proud of Lonestar Cell MTN.

We are #GoodTogether. 

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 Lonestar Cell MTN

Lonestar Cell MTN is the leading telecommunications operator in Liberia.   We are your trusted mobile phone and mobile money operator with a singular focus on leading the delivery of a bold, new digital world to our customers.   We believe everyone deserves the benefits of a modern connected life.  With our reliable country-wide network, partnerships with Liberia’s major banks and over nine-thousand Mobile Money agents, Lonestar Cell MTN Mobile Money subscribers can deposit and withdraw cash, pay bills and pay for services seamlessly.  In addition, Lonestar Cell MTN gives one-percent of its profit back to Liberians through its Corporate Social Responsibility initiatives.  #We’re Good Together.

For information please visit us at www.lonestarcell.com.

Contact:

Lisa R. White

Corporate Communications Manager & CSI
+231 886 501 808
lisa.white@mtn.com

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About Cholo Brooks 14006 Articles
Joel Cholo Brooks is a Liberian journalist who previously worked for several international news outlets including the BBC African Service. He is the CEO of the Global News Network which publishes two local weeklies, The Star and The GNN-Liberia Newspapers. He is a member of the Press Union Of Liberia (PUL) since 1986, and several other international organizations of journalists, and is currently contributing to the South Africa Broadcasting Corporation as Liberia Correspondent.

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