Human billboards: Liberia’s new advertising trend

Liberia has a long history of using body paint for religious and community rituals. Having adapted to the modern world, the phenomenon shows no sign of fading. (AFP)

Liberia has a long tradition of body painting for religious and traditional rites. But for advertising, this medium is completely new and hopefully profitable.

On the streets of the Liberian capital, Monrovia, a new form of artwork is grabbing attention: the human billboard.

This business has changed the nature of advertising in the country as many clients prefer human billboards to conventional printed ones.

Emmanuel Ben is an entrepreneur who has an advertising company, Emmanuel Creation.

This company employs 35 young people, most working as human billboards. It charges US$75 per day with clients ranging from government agencies to private businesses.

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Source: News Now / TRT World online

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About Cholo Brooks 17479 Articles
Joel Cholo Brooks is a Liberian journalist who previously worked for several international news outlets including the BBC African Service. He is the CEO of the Global News Network which publishes two local weeklies, The Star and The GNN-Liberia Newspapers. He is a member of the Press Union Of Liberia (PUL) since 1986, and several other international organizations of journalists, and is currently contributing to the South Africa Broadcasting Corporation as Liberia Correspondent.