Panasonic Announces Seven Grand Prix Finalists for Kid Witness News Global Contest 2015

OSAKA, Japan, 28 July 2015 –(BUSINESS WIRE/ME NewsWire)– Panasonic Corporation today announced the seven finalist schools representing seven countries for the Panasonic Kid Witness News (KWN) 2015 Global Contest. The Grand Prix winner will be selected from among them and announced on August 26 at the KWN Global Awards Ceremony in Singapore. This is the first global awards ceremony to be held in Southeast Asia.

KWN is a hands-on video education program that Panasonic operates as part of its efforts to support education of future generations and is currently being promoted in 19 countries and regions. The company provides video cameras and other equipment for video productions to elementary and middle schools participating in the program. The KWN program is also a competition that honors the video works created by children every year. To produce videos, students choose a theme on their own and handle everything from planning and scripting to filming and editing. Currently, some 5,000 children and teachers around the world are taking part in the program. The program, which began in the United States in 1989, celebrated its 25th anniversary last year, and more than 170,000 children have participated to date.

This year's KWN Global Contest saw 553 schools from 19 countries and regions take part in the program by submitting five-minute videos. Under the broad theme of either communication or ecology, the videos focused on issues closely linked to children's lives through the eyes of children, such as the impact and interactions through social media, environmental issues, earthquake disasters and interactions with family members or physically challenged individuals. Synopses of the seven Grand Prix nominees are shown on the following page.

This year's seven finalist videos can be viewed on the official website for the KWN Global Contest 2015 at:

Related URLs:

•    General information on KWN program:

•    Panasonic's activities to support the next generation:
Summary of the seven finalist videos

(Listed by country in alphabetical order)

          Country/Name of School

Video Title         Theme Category/Synopsis

1        China
Beijing HaidianWanquan Primary School        Communication:
A girl, who lost her mother, lives with her father, stepmother and stepsister. She feels she doesn’t belong to the family as no one celebrates her birthday. The video appeals the importance of providing children with love and affection of the family.
        Happy Birthday        
2        Germany
Secondary School Isernhagen        Communication:
This documentary focusing on a traveling circus family shows their unique lifestyle, different from that of ordinary people, through daily lives of circus performers and their children, and backstage scenes.
        Living Differently – Circus Mulan        
3        Japan
Nakoso 1st Junior High School        Communication:
Fukushima is still under the influence of Great East Japan Earthquake that hit the area four years ago. Middle school students in the region learn the importance of connecting with others through participation in a charity relay marathon in Tokyo and activities to support Fukushima.
        Run! Nako-ichi Run!…
for Fukushima        
4        Malaysia
Benoni Secondary School Papar, Sabah, Malaysia        Communication:
A teenage girl gradually gets addicted to taking selfies with her mobile phone, spending many hours every day. That leads to a drastic change in her personality, then results in an incident. The video conveys a message that you should accept the way you are, not how you look in photos.
        JUST CLICK IT        
5        Singapore
Clementi Town Secondary School        Communication:
The video shows interviews with students and college professors, exploring how people perceive their self-worth through their persona on social media. It warns against putting too much focus on social media. The video combines animation and live action.
        Social ME-dia        
6        Thailand
Montfort College        Communication:
A visually impaired girl attends a non-special-needs school and, while worrying about burdening other students, she overcomes struggles at school and eventually accepts herself and achieves academic results with her friends’ support.
        Blind's Diary        
7        United States of America
Val Verde High School        Communication:
A teenage girl goes through a mysterious experience while falling in love with a boy whom she met through SNS. The video brings awareness to the dangers of friendship social networking sites, with which many teenagers are obsessed.
         FACE TO FACE         
About Panasonic Kid Witness News
KWN got its start in 1989 in the U.S. as a hands-on video education program supported by Panasonic North America, which supplied video cameras and editing equipment to public elementary and middle schools to make news programs from the perspective of children. The program was subsequently expanded on a global scale. At present, 553 schools from 19 countries and regions participate in the program.
KWN is designed to foster creativity and presentation skills among young students. Supervising teachers cite further merits of the program such as a heightened awareness of the environment and the community as well as development of team skills among participants through the process of creating videos. The global network of KWN schools also provides a platform for international exchange among KWN students.
19 countries and regions participating in KWN
(Countries listed in alphabetical order)
North America         Canada, United States
Central and South America        Chile
Europe        Austria, Czech Republic, Germany, Slovakia
Middle and Near East        Iraq, Lebanon, United Arab Emirates
Asia        China, Hong Kong, Indonesia, Japan, Malaysia, Singapore, Thailand, Vietnam
Oceania         New Zealand
About Panasonic
Panasonic Corporation is a worldwide leader in the development of diverse electronics technologies and solutions for customers in the consumer electronics, housing, automotive, enterprise solutions and device industries. Since its founding in 1918, the company has expanded globally and now operates 468 subsidiaries and 94 associated companies worldwide, recording consolidated net sales of 7.715 trillion yen for the year ended March 31, 2015. Committed to pursuing new value through innovation across divisional lines, the company uses its technologies to create a better life and a better world for its customers. To learn more about Panasonic:
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*Source: ME NewsWire
The press release can now be viewed online:
Media Contact
Panasonic Corporation
Global Communications Department
Media Promotion Office

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