This week we profile one of Liberia’s reputable banking institutions; a bank many describe as one of the most reliable institutions, established nearly a decade ago in Nigeria, has taken the front stage in the Liberian banking sector due to its professional services in Liberia.
A visit by this writer at the banking hall of ‘GTBank’, as it is affectionately called by many, saw countless numbers of the bank’s customers comfortably seated and queued for their various banking enquiries, as the well-trained tellers attend to them. The ambience, sanity and exceptional customer service of this bank makes it unique to all Liberians.
GTBank Liberia is a subsidiary of the Guaranty Trust Bank Plc, one of the foremost banks in Nigeria with a Triple A rating; the first indigenous owned sub-Saharan bank to be quoted on the London Stock Exchange and first new generation indigenous African bank to obtain a banking license to carry out fully fledged banking activities in the United Kingdom.
The banking services of GTBank, backed by trained and professional staff includes institutional investment, commercial and retail banking as well as financial advisory, small to medium and medium to long term capital financing.
What touches many of the bank’s numerous admirers in Liberia since its establishment is the level of professionalism and honesty in which the bank’s staff on Liberia’s number one banking institution handle what is described as the people’s money; no report of stealing or the misapplication of depositors funds ever featured in the Liberian media or customers crying for their funds at this bank.
According to report, the Bank currently has eight (8) business locations: Clara Town, Randall Street, Redlight, Sinkor, Waterside, Roberts International Airport, Ganta and Buchanan, and intends to extend its branch network to other parts of the country in line with its long-term investment strategy in the Liberian economy.
With six years of its operation in Liberia, the GTBank has become a well recognized and trusted brand that is associated with high quality customer service, professionalism, innovation and superior financial performance with a strategic vision for growth.
This is evidenced by its adjudication as "The Most Outstanding Bank in Liberia" in 2011 and 2013, and "Best New Entrant Bank" in 2010 at the National Excellence Awards as well as "Best Bank of the year 2010" by the Global News Network (GNN) Liberia.
As a way of life, the Bank maintains a strong ethical stance and engenders open work system whilst empowering the right people. This is amplified by the fact that 211 out of its 216 young and dynamic employees are of Liberian origin, contributing to the transformation of the banking industry and availing the public with top quality banking products and services.
The Bank's central focus is on customer service with the objective of improving service standards in the banking industry by exploring innovative ways of adding value to its customers.
In our view, GTBank Liberia has set the pace for professionalism and excellent customer service in the Liberian Banking Sector and these values are worth emulating by other banks in the industry.
Guaranty Trust Bank – Proudly African, Truly International