QNET Emphasizes Ethical And Professional Marketing Across Its African Market Including Liberia

QNET, a leading e-commerce-based direct selling company, has stepped up efforts to ensure the company is professionally represented in its sub-Saharan African markets.

The company has launched a series of field training programs and advocacy campaigns in several countries in the region to ensure that QNET activities are portrayed in a correct and professional manner.

QNET offers a wide range of health, wellness and lifestyle products through an e-commerce platform marketed by independent representatives in different countries and using the direct selling business model. These representatives are remunerated by commissions based on the volume of product sales. Globally, the direct selling industry has faced challenges of misrepresenting business, products and income potential. In Africa, where the industry is still in its infancy, a lack of awareness often leads to misconceptions about the industry as a pyramid or financial system.

QNET has pioneered the direct selling industry in many countries in the sub-Saharan Africa region. The company has headquarters in Rwanda and Ivory Coast and is present through local agents in several other countries including Ghana, Cameroon, Tanzania and Togo.

As of January of this year, approximately 25,000 independent QNET representatives in Burkina Faso, Cameroon, Ghana, Côte d’Ivoire, Kenya, Mali, Senegal, Sierra Leone, Tanzania, Togo among other were trained and educated. Independent representatives in Liberia are introduced directly to the company’s ethical business model at the point of joining the business. In addition, the company invests in media and public education. This encompasses knowledge of the direct selling industry, QNET products and its benefits, QNET’s compensation plan, policies and procedures relating to the conduct of business, and most importantly, professional and ethical direct selling practices.

These training programs are organized as part of the QNET PRO initiative. Launched by the company as a global education program, QNET Pro provides its representatives with industry information, values ​​and best practices to enable them to build a sustainable business.

“As one of the leading direct selling companies operating in this region, we take our responsibility for education and advocacy very seriously. We are on a mission to dispel the myths and rumors that have plagued the industry and our business. We are taking all necessary measures to change the perception of this business.

In addition to in-person training programs, we also have online webinars, digital tools and mentoring initiatives to guide our distributors in building their business,” said Mr. Biram Fall, QNET Regional General Manager for Sub-Saharan Africa.

In addition to the QNET PRO initiative, the V-Educate program was launched in May 2019 and has also trained approximately 17,000 people in more than 20 cities in 11 countries in sub-Saharan Africa. This program focuses on strengthening leadership, professionalism and ethics, as well as mentoring.

QNET takes violations of its policies and code of conduct very seriously. The company assumes its responsibilities through actions through its network integrity review processes. This year alone, disciplinary action has been taken against 32 independent representatives in Côte d’Ivoire, Ghana, Guinea, Burkina Faso and Cameroon for various violations.

QNET Professional Trainers have conducted training at over 35 locations around the world this year.

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About Cholo Brooks 13495 Articles
Joel Cholo Brooks is a Liberian journalist who previously worked for several international news outlets including the BBC African Service. He is the CEO of the Global News Network which publishes two local weeklies, The Star and The GNN-Liberia Newspapers. He is a member of the Press Union Of Liberia (PUL) since 1986, and several other international organizations of journalists, and is currently contributing to the South Africa Broadcasting Corporation as Liberia Correspondent.

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