UBA Liberia Launches MasterCard System, As Customers Overwhelm Of This Initiative

The Launch of Master Card at Cape Hotel

The management of United Bank for Africa, Liberia today officially launched its MasterCard program in Liberia aimed are improving the country’s financial sector, and meeting the needs of the bank’s customers worldwide.

This occasion which was indeed colorful saw the UBA’s Pan-African Strategy Group Head, Marketing and Corporate Communications making remarks at the program, lauding the initiative of UBA Liberia to be the first in the country to launch the Master Card system.

UBA Executives,Employees and Customers at the Launch

Also at the program were the bank’s many customers who expressed thanks and appreciation to the management team of UBA Liberia for this innovative idea, and further promised to always deal with the bank’s services, describing it as ‘excellence’.

Speaking on behalf of the customers, the General Manager of Rassouk Brothers, Mr. Tarik Rassouk in his remarks expressed excitement over the introduction of the MasterCard system by the UBA Liberia, noting that this initiative on the part of UBA Liberia must be applauded by all Liberians.

Executives of UBA at the launch

A proxy for the Governor of the Central Bank of Liberia (CBL), Mr. Milton Weeks, Mrs. Erica Williams said ‘the Central Bank sees the launch of MasterCard as a stepping stone towards the building of a sustainable and vibrant financial sector, and praised the UBA Liberia management for been the first to launch such international system, putting Liberia on part with the global communities in the financial setting.

According to her, the Central Bank remains committed to its task of ensuring that financial services add value to the modernization of the financial system and was glad UBA is taking the lead

Guests at the launch

For his part, the Managing Director and Chief Executive Officer of UBA Liberia, Mr. Lekan Balogun welcoming guests at the program, stressed the importance of the MasterCard system being introduced in Liberia by his bank.

He urged Liberians to visit any UBA branch across the country to request for the card,  and cardholders don’t have to wait days or weeks to receive the card as they can instantly be signed up and begin to use the debit card immediately.

“The launch of MasterCard is one of our strategic objectives to push financial inclusion in Liberia and we believe that with this product we will be more effective in the retail banking space’’ said Balogun.

The quick go-to-market strategy is ensuring that more people are connected to the formal financial sector, giving them the power to pay for goods and services in-store or online wherever Mastercard is accepted. The debit card can also be used at any ATM locally and at millions of ATM locations worldwide.

WATCH VIDEOS FROM THE PROGRAM

The MasterCard has strong enhanced security features with a chip embedded which contains information that is encrypted, making it almost impossible for the card to be copied or counterfeited. The chip card will also have a magnetic stripe on the back, so that cardholders can continue using their cards while merchants are transitioning to new chip-enabled terminals.

Cardholders will also be able to select their own PIN, giving them full control to approve transactions at the point of sale or when withdrawing cash from ATMs.

 

Mr. Balogun speaking further assured Liberians, especially those customers in Liberia’s leeward counties of his bank readiness to extend the Master Card services those who will be in need of such modern financial services.

Earlier, the Head of Digital Banking services at the UBA Liberia, Mr. Prince Chesson who appeared enthusiasm of the launch, and explained to the gathering of its importance Liberia, especially in modern day’s reality.

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About Cholo Brooks 7284 Articles
Joel Cholo Brooks is a Liberian journalist who previously worked for several international news outlets including the BBC African Service. He is the CEO of the Global News Network which publishes two local weeklies, The Star and The GNN-Liberia Newspapers. He is a member of the Press Union Of Liberia (PUL) since 1986, and several other international organizations of journalists.