The striking SUV with its compelling i-Cockpit human-machine interface emerged victorious from a shortlist also including the Alfa Romeo Giulia, Citroën C3, Mercedes-Benz E-class, Nissan Micra, Toyota C-HR and Volvo S90/V90.
How the 3008 won
The 3008 totalled 319 points, edging out the Alfa Romeo with 296 points. Third place on the podium went to the Mercedes E-class, which scored 197 points. The announcement, made to a packed auditorium in Geneva, fired the starting gun on this year’s Swiss motor show.
Jean-Philippe Imparato, boss of the Peugeot brand, collected the prestigious award and said: ‘We made it, the long way from hell to heaven. In 2012, we decided never more [to flirt with bankruptcy], we decided to put the money into the product. We are really proud, it’s a great moment for us.’
Source: News Now/Car Magazine Online